Zigchain x Pineapple

Launch film0:342025

A grandmother in a mustard raincoat pays a giant octopus with her phone, takes its golden trident and rides off into the sunset on a red scooter.

Format
Launch film
Runtime
0:34
Year
2025
Look
Stylised 3D
Made in
South Wales, UK

It starts in a storm, with her on a rock and the octopus rising out of the sea. She taps "Pay with $PAPPLE" on the terminal it's holding out, straps the price-tagged trident to her scooter, and "38 MILLION MERCHANTS!" and "MILLIONS OF ATMS" rise out of the waves on the way to the Pineapple x ZIGChain end card.

She's stylised 3D in near-photoreal water and weather, cold slate blue for the storm and warm amber for the ride off into town. It's done in the Pineapple house style, loud and very clear about what it's selling.

What went into it

Made by
Shaun Preece and Marc Healy
Cast
Grandma, in pineapple earrings, and a giant octopus
Sets
A stormy coast, the open sea, a coastal road and a cobbled town at sunset
Shots
About 14, in 34 seconds
The trick
The golden trident, which goes from the octopus to her scooter to the end card

Stills

Zigchain x Pineapple, frame by frame.

Grandma on a rock at sea. Zigchain x Pineapple.
Grandma on a rock at sea
Giant octopus rises. Zigchain x Pineapple.
Giant octopus rises
Paying the octopus by phone. Zigchain x Pineapple.
Paying the octopus by phone
Trident onto the red scooter. Zigchain x Pineapple.
Trident onto the red scooter
38 million merchants super. Zigchain x Pineapple.
38 million merchants super
Millions of ATMs clam shell. Zigchain x Pineapple.
Millions of ATMs clam shell
Grandma beaming in the rain. Zigchain x Pineapple.
Grandma beaming in the rain
Riding off at sunset. Zigchain x Pineapple.
Riding off at sunset

Want one like it? I make launch films with AI from South Wales, for brands in Wales and well beyond it.

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